Originally, BAAK was a creative motorcycle workshop and parts builder. Through a unique vision and a strong will to create first-class experiences, they are now 25 greasy-hands workers exercising their skills at BAAK Group in Lyon and Los Angeles. Motorcycles, cars, travels, clothing collection, custom parts and memories shared with people from a hundred countries… I had the pleasure to join the company in its early stages and lead the marketing and communication operations in 2015 for more than 5 years of high octane working days.
Throughout this experience, I trained my curiosity and skills around brand content creation. My narratives and photographic creations highlighted the brand way of life. You can find some of those stories press and digital media such as Moto Heroes Fr, GQ Fr, Bike Exif US, Built UK, Ferro IT, Tank AUS, all preciously stored at home.
If you have the chance to come visit the beautiful city of Lyon, make a stop at BAAK’s. Dive into the showroom, have a black coffee at the bar, visit the workshops just to say Hi, and discover the craftsmanship behind each creation I had the chance to reveal to people these last years.