Founded in 1921 in Italy, Benelli is one of the oldest motorcycle brand. The legendary brand from Pesaro faced many challenges until its reborn in mid-2000’s.
In his quest for elegance and carefree mood, Benelli needed to redesign his social media approach to make his name stand out from the mass. On a competitive market, I reinvented a marketing strategy mixing original editorial contents ands ads.
Refocusing on the core values of the brand to produce federating content was the key access to the earth of what the motorcycle community was expecting from Benelli.
Social Media Management – Social Ads – Video – Photography – Content Production.
