Deus Swank Rally

The Deus Swank Rally on ice filming was a my fist trackside personal project of 2024. It took place in Chamrousse, FR, and gathered 40 riders from all over Europe to our snowy alps. The idea was simply to capture the event’s mood surrounded by friends and talented riders. 

Shot on Fujifilm X-T4.As a long time mountain bike and road cycling rider, I particularly enjoyed tackling this creative direction and photography project, in front of such masterpieces, to express the founder’s vision of his brand. 

Video shooting & editing